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משרדנו בסין
Tel Aviv  Office

משרדנו בתל אביב
Tel Aviv  Office

China Alliance Institute


China Alliance Institute
China Alliance Institute is a part of the Alliance Institute, which was founded in 1994. The China Alliance Institute has dedicated expertise in China's language, business and culture.

50 employees are employed in our Israeli branches, 320 additional employees work in our China partners' centers in Beijing, Tianjin, Shanghai, Yiwu, Guangzhou and ShenZhen.

The Management (alphabetical order)


Avi Winkler, Senior Partner
Mr. Winkler has over 25 years managerial experience at various positions in the manufacturing areas of international corporations. Mr. Winkler held professional and managerial positions in RAFAEL and managed the Tedea-Huntleigh factory in Karmiel, Israel. Mr. Winkler directed Vishay's transducer division's factories in China (in Beijing and Tianjin) from 2002 to 2006.

Mr. Winkler holds a B.SC. and M.Sc. in Mechanical Engineering from the Technion Institute.

Ben Hasson, Senior Partner
Mr Hasson is experienced in delivering online merchants with performance base CPA/CPL marketing service in China. Mr. Hasson led media buying deals with various publishers and ad networks in China, and created a HK hosted website to generate CPL leads.

Mr Hasson maintained relationship with affiliates who are connected to his clients target groups.

Benny Levy, Senior Partner
Mr. Levy has over 25 years managerial experience at various positions in the manufacturing areas of international corporations. Mr. Levy held professional and managerial positions, including as the managing director of Tedea-Huntleigh International and as a divisional operation director in Vishay.

Mr. Levy is a Technion B.Sc. in Industrial Engineering and a Bar-Ilan MBA in Business Administration.

Daniel Dayan, Senior Partner
Mr. Daniel Dayan is the partner in CAI in charge of representing Chinese companies in Israel.
Mr. Dayan has more than 30 years of extensive experience in conducting, negotiating and managing complex international contracts for Israeli industrial and defense institutions. Before joining CAI, Mr. Dayan was the representative of SIBAT, Israel's defense exports and defense cooperation in Germany.
Kevin Copple, Senior Partner
Mr. Copple has over 20 years business experience and more than 10 years of them while living in China. Mr. Copple worked for many international firms in the USA and China. Mr. Copple specializes in the manufacturing and exporting to China of energy related products, construction related products and chemical products.

Mr. Copple is a chemical engineer and also holds a law degree from Iowa university.


Dr. Meirav Recther, Co-CEO
Dr. Rechter has more than 20 years of experience in research and medical device in the field of human science. Dr. Rechter has worked in many research institutes among them are the Tel Aviv University and the Weizmann Institute of Science.

Dr. Rechter holds
a master degree from the Hebrew university, and holds a PhD degree from the Weizmann Institute of Science.

Rafael Dayan, Senior PArtner
Mr. Dayan is an Oil & Gas finance specialist (certified as a lawyer and CPA), and he has wide understanding and deep connections in the Israeli Gas & Oil market.
He worked for PwC and General Electric, and in the last years he worked as the CFO of an oil and gas drilling company (onshore & offshore).

Mr. Dayan holds a bachelor degree in Law, and a bachelor degree in accounting (CPA)  both from Tel-Aviv University.


Tzahi Kanza, Co-CEO 
Mr. Kanza has over 15 years business development experience both in Israel and abroad. Mr. Kanza is an expert in economical research and business strategy areas especially with regard to the Hi-Tech sector.


Mr. Kanza holds a bachelor degree in Law and Economics along with an MBA in Business Administration (majoring in business strategy), both from Tel-Aviv University.


Wenjun Ai, wine, food and beverages China export manager

Mrs. Ai is a wine and F&B export specialist. Before joining China Alliance Institute, Mrs. Ai worked in European trading companies exporting wine and F&B to China.

Mrs. Ai  done her BA in China and later studied international wine marketing in the EU program. 


Zhen Wu, Senior Partner

Mr. Zhen specializes in strategic consulting and investments for more than 25 years. He worked in the 80's-90's as a manager in the Eisenberg group in China, and after that  manage Green Valley Group real estate projects in east Asia. Mr. Wu also acts as China consultant to the Thai city Changmai mayor, and also worked as a consultant to Franklin Templeton Sealand. 

Mr. Zhen holds an MBA from Syracuse University, USA.



The Divisions

China Alliance Institute's divisions are:

CAI - Consulting Group
Consulting, business developement and investments division:
Provide assistance to Israeli firms that want to make a breakthrough into the Chinese market.
In additions, providing assistance to Chinese company wishing to acquire Israeli companies and technology.

More info:

Import division:

Provide assistance to Israeli firms that want to import from China.


Manufacturing division:

Provide assistance to Israeli firms that want to manufacture in China.

Culture Division
Teaching Chinese lessons both in our branches and in many leading companies all over Israel.
In addition, we host the Chinese courses delivered by the P.R.C and the Taiwan embassies for Chinese children residing in Israel.

Our Customers
Since 1994, the Alliance Institute has gained thousands of private and business customers. Among the Alliance Institute's business customers are the following corporations: Checkpoint, Cellcom, HP, SAP, Gilat, Elbit, Rafael, IAI, Telrad, Amdocs, ECI, Hazera Genetics, Netafim, Ormat, Nilit, and many more.  

Contact Us
Nationwide Customer Service: 1-800-330-340 (In Israel only)
Main Branch: 3 Karlibach St. Tel-Aviv, Israel
Telephone: + 972-3-5615615
Fax: +972-3-6443092
Mail: P.O.B 20489, Tel-Aviv, ZIP code 61204